6/8/2025
BAPS Motor Speedway
BAPS GOES OLD SCHOOL WITH $5 410 SPRINT CAR NIGHT
YORK HAVEN, Pa.: One of the most difficult issues facing Sprint Car racing as an industry is how to get new fans through the gates.
It’s not easy. There are more activities vying for the average person’s dollar, and money for the average family is getting tighter. It’s also difficult to advertise in the right place to get the most eyes on your product … in this case, racing.
But BAPS Motor Speedway General Manager Kolten Gouse has an idea to check all of the boxes. As part of his initiative to bring in more new fans, he has put together a promotion that hasn’t been done in central Pennsylvania for at least 50 years.
Gouse and the BAPS Motor Speedway management team announced Sunday that next year’s 410 Sprint Car event on June 7, 2026, will feature a $5 general admission price tag for fans. The Eagle Air Aviation $5 Keystone Nationals will have a regular 410 Sprint Car purse, with Extreme Stocks also on the program.
“This sport needs to bring in new fans, and we thought a good way to do that was to give people an opportunity to try dirt-track racing out at a low cost,” Gouse said. “It also a way to say, ‘Thank you’ to our current fanbase for their support over the years.
“The reason we are announcing it now is so we can promote it for an entire year. We want this to be one of the biggest events in the history of the speedway and don’t want fans to miss out on this opportunity.
”It’s important to note that there will be no decreased or scaled down purse. This will be a regular event featuring the heavy hitters in the 410 Sprint Car division. The only difference … fans get in for less than the price of a cheeseburger at most venues.
“It was important to keep the purse the same for the teams that support us over the years,” Gouse said. “As much as we are focused on doing this event for fans, we also want to help the teams in the pit area.
“If we can bring in and make new fans, teams will race in front of bigger crowds. That helps them with merchandise sales and builds the overall footprint of the sport. There is a trickle-down effect to increasing any fanbase, and we want to do our best to help that along with this promotion.
Tickets for the event go on sale Monday, June 9th at www.bapsmotorspeedway.com. You can also purchase advanced tickets at the speedway office during business hours.
Additional Support from Superior Homes and Tyson Fence Company.
Look for more information to come on www.bapsmotorspeedway.com and all of our social media pages.
Submitted By: Kolten Gouse
